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My Perspective


Design is my purpose. I believe it holds harmonious answers to the insoluble problems that plague our society. I intend to devote my career to designing things (be it products, services, or systems) that solve relevant, world problems and facilitate true, societal change. Three virtues, stated below, draft my perspective on design.

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My Perspective


Design is my purpose. I believe it holds harmonious answers to the insoluble problems that plague our society. I intend to devote my career to designing things (be it products, services, or systems) that solve relevant, world problems and facilitate true, societal change. Three virtues, stated below, draft my perspective on design.

Design governs emotion.

And it is the experience that is design’s true product, for the experience remains with us beyond our fleeting encounters with design. Design harnesses the power of human emotion to create a complete experience.

Design ignites change.

Design impacts our behaviors through the experiences it delivers. It inconspicuously prompts us to think and act, to shift our beliefs and habits, to change. It is design’s role to steer society in a favorable direction.

Design belongs to us.

Design exists solely within humanity. Each of us contributes to its success, as it must be employed to fulfill its use. That design may progress society, we must each play our role, whether consumer or creator.

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My Approach


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My Approach


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My approach is needs-based.

Designers design for other people through their needs. Understanding these needs is essential to my approach. By first addressing user needs and then infusing design for change, we can ensure the end-product’s proper adoption while also facilitating a societal movement.

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My approach is collaborative.

The whole is greater than the sum of its parts. Every person holds a unique background, set of skills, and point of view. Bringing individuals together can be challenging, but the outcome is a profound, creative synergy. Whether I work alone or within a team, collaboration is invaluable to my approach.

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My approach is flexible.

Regardless of the design process, flexibility is key. Staying unattached to specific methods and workflows allows for effective collaboration and creativity. I make a point to stay unmarried to anticipatory outcomes; too often the direction of a project shifts unexpectedly.

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My approach is responsible.

We must not take the power of design lightly. Environmental and ethical implications are implicit in my approach. They must be evaluated throughout the design process. My design does not just strive to achieve a harmless outcome, but to create a positive impact as well.

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My Process


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My Process


 

1. Discover

Whether working from a project brief or discovering an opportunity for innovation, research is an indisputable first step. Understanding the context of the initial problem is key to identifying areas for improvement further down the road. My research methods are dependent on the nature of the project at hand, but the overall goal is to gather and generate as much understanding as possible, to expand my knowledge base beyond its current confines.

 
 

2. Define

Taking the time to synthesize research findings helps to uncover deep insights related to the problem at hand. My process involves translating these insights into opportunities. I then group these opportunities into framed problems, tying all of my prior research into a few, cleanly phrased questions. It is often at this moment that a redefinition of the initial problem emerges, often shifting from the original direction of the project entirely.

 
 

3. Develop

Using the previously crafted questions as a framework for ideation guarantees the acknowledgement of research findings within the concepts generated. At this stage, my process depends entirely on the nature of the project and always manifests itself differently. I often choose to explore through building. I have found it to be the fastest way to test the viability of a concept, taking ideas from crude prototypes to more refined models.

 
 

4. Deliver

Weighing the risks and benefits within the context of the problem is essential when choosing which solutions to put forward as final. I repeatedly test ideas against users to bring the most effective ideas to the surface. Once these are apparent, I analyze which deliverables are most appropriate for the project and move forward with creating these. A deliverable may be as simple as a storyboard or as complex as a functioning final model.